There's a quiet but growing monster that is lurking on our planet. It's not Thanos ready to snap us away nor is it Godzilla ready to scale the Empire State Building. It's fast fashion.
What is fast fashion?
Fast fashion is a term that is used by those in the clothing industry where designs move from the catwalk to your retail store and then to your garbage in a blink of an eye. The clothes are usually sold to us by the big name, but relatively inexpensive clothing stores. On a given afternoon where we're window shopping, we'll be coerced into a store because of the "Final Clearance" 2 for $25 sale. We'll walk in, buy 2 or 4 or 6 of whatever is on "Final Clearance", be happy that we saved a great deal of money for the newest trend.
No big deal! I'll spend my money whatever I want. Yes! We agree. You earned it, you can do whatever you want. However, let's look at the big picture and why we should care about fast fashion and the problems associated with it.
Of the 2 or 4 or 6 pieces that we just purchased - maybe we'll wear a few of them. Some will never see the light of day, and others will be worn once or twice and then thrown away. The Guardian says that on average that some of these clothes last 5 weeks before being discarded. That shirt that we saw on the latest reality television icon is now off to a landfill where it will slowly degrade over decades (or centuries). Sad thought isn't it?
On a planet that is approaching 8 billion people, it's scary to think that this process is repeated over and over and over again.
So what now?
Fast fashion in the clothing world is unfortunately here to stay for some time. As we become more of a social media driven world, consumers will purchase and throw away clothing left and right. The same could be said with your bathroom and bedroom linens. But that can change, and it starts with Eiffel Towel and our customers.
Eiffel Towel could have easily gone down the fast fashion route in bathroom linens, but we spent thousands of man hours to develop our towel from the ground up with several stipulations in place:
- We wanted your towel to start from a socially responsible farm, arrive in your home, spend time in your bathroom and go back to the earth.
The most eco-friendly material.
- We have always been proponents of the organic movement, and we want to use materials that have the lowest impact on the environment. We tested many types of material and we found that a blend of TENCEL™ and Organic Cotton were the most eco-friendly, the most comfortable, the most breathable and more durable material that we could use to engineer the world's best towel.
Reduction in waste
- We see the piles of clothing as a result of the fast fashion industry. The piles of textiles such as bed linens and bathroom decor have been filling up the land fills. We don't want our products to be apart of that. We want our towels to have purpose beyond it's original intent. We encourage all of our customers to use their towels for as long as possible and then donate them to your local shelter. Towels are one of the most (if not the most) requested item in homeless shelters.
Working with good manufacturing partners
- We meticulously interviewed and met with many vendors throughout our supply chain. It was important to us to make sure that everybody has the highest business ethics when it comes to labor and materials used in the Eiffel Towel.
We encourage everybody to live a wholesome life where they get to enjoy the fruits of their label. However, we do think it is our responsibility to ensure that our planet will last a long time. Those responsibilities start at home, with the towels we use everyday and with the clothing that we put on everyday.